What this project stands for
M-Whatsapper explores how business WhatsApp messages could connect with contact management and follow-up alongside email, while respecting recipient preferences.
The initiative is in research. Platform rules, consent, message formats, costs and technical options are being examined. No working sending service, integration or availability is promised here.
Who is it for?
Organisations researching when WhatsApp can be a suitable business channel.
Why does it matter?
- Complement existing communication.
- Consider recipient preferences.
- Research before product development.
How it can work in practice
An organisation researches whether a brief practical update suits WhatsApp for contacts who have chosen that channel.
The connection to Time2Change
The research connects with M-Mailer’s communication questions.